Sometimes I turn work away – That might sound crazy to my fellow business owners, but sometimes I have to say no to work (even when the money would be nice). Why? Because I’ve seen a trend in the online biz world lately that is really frustrating. People are being coached to spend their last dollars on a copywriter so …
Marketing personas and personalization – Finding the balance
As a writer of of the marketing persuasion, I’ve been asked my opinion more than once of where the market is going in terms of traditional persona based marketing or the newer form of personalization that utilizes data available to marketers to target very specific people, (sometimes to an almost frightening form of accuracy). As someone who values my privacy …
Does your story matter?
I received a question this week from a business owner who wasn’t sure whether her audience actually cared about the story behind her brand – especially since her market is in the B2B space. Her question was whether story had any place in marketing a B2B company, or whether it was strictly B2C territory. Here’s my theory: As human beings …
Copywriting and Character Analysis
Recently I spent time working on a new monologue (another story entirely that I might share soon). As I worked on memorizing the lines and then bringing the piece to life I realized that there were a lot of lessons I could apply to my copywriting business. Now, I will freely admit that I’m a sucker for the moral of …
3 Ways A Black Eye Helped My Business
It all began rather mundanely. My husband and I were out with another couple for a night of food and fun. As the evening was coming to a close someone suggested we play “just one more game” of 4-person air hockey. Not entirely enthusiastic about the prospect of another game (I had always found it potentially dangerous), but also not …
Coming up with Content Sucks
Coming up with content ideas out of thin air sucks. Am I right? And yes, I do know that I’m stating this as a writer so it might seem a little, well, strange. Like a vet hating pets or something…But stay with me! Here’s the thing: coming up with an idea to write about out of thin air sucks so …
Lyrical Learning #3 I Can’t Make You Love Me
Do you think it’s possible to make everyone fall in love with you? Well, unless you’re crazy, you probably said: NO! So, why is it then that we think it’s necessary to make every prospect fall in love with our brands? As a copywriter, I hear it all the time when I ask my clients about the people they are …
Lyrical Learning #2 Say What You Need to Say
No matter what business you are in, you will need to have copy. Period. It’s not enough to just slap some words on a page though; you will need well thought out and to the point copy. Not every business owner comes out the gate writing brilliantly like Shakespeare (and anyway, if your copy sounds like Shakespeare, it probably sucks). …
Lyrical Learning #1 Stop, Collaborate, and Listen
Experience a renewed interest in your business and balance in your life with a little help from lyrics by Mr. Ice, yes—Vanilla Ice. When it comes to running a business, it can be tough to manage your life outside your entrepreneurial venture. It’s one thing when you work a standard 9-5 and then leave work at the office when you …
Introducing Lyrical Learning
Biz lessons from popular music. As a busy business owner, you probably have millions of articles, blogs, and social media posts that you have either read, saved in your inbox, or bookmarked to come back to later. Articles on how to run your business, how to manage your business, or even how to start your business are likely filling folders …