Empty states are an area of UX that can create big wins when you get them right, but can be a let down when you get them wrong. It probably goes without saying that you should have something in an empty state instead of just emptiness, but are you thinking about the various ways empty states can show up for …
Yes, you need content design
Every business that has a website, web app, or mobile app needs content design (also known as UX writing). Yep, even yours. Of course, not every business needs a full-time employee for content design. But in today’s market, if content design isn’t part of your strategy, you can lose out to a competitor who does make use of this skillset. …
Health and wellness UX Writing
What exactly is health and wellness UX writing? If you’ve stumbled on this page, you might already know what health and wellness UX writing is, but just in case, I’m going to start by laying out some of the basics. First of all, a UX Writer is someone who uses design thinking to create content within a website, mobile app, …
Adopt gratitude journaling for a healthier life
Every morning I start my day by writing a few things I’m grateful for in a journal– also known as gratitude journaling. I adopted this practice during the pandemic, which happened to coincide with a personal issue I was not at all thankful for if I’m being honest. Sure, I could have mumbled and complained and created a burn book …
The UX of Starting Over: Part One: Usernames
Have you ever had to start over? Whether professionally, personally, or both, it can be a trying experience. There are so many things that require your attention at a time when you’d probably like to take a break. It can be overwhelming to say the least. I’m going to kick off a series today addressing the user experience (UX) of …
The UX of simple things
No matter what industry you’re in, the people who interact with your business have an experience – a user experience – that is either positive or negative. This applies whether you’re launching the hottest new iPhone app, offering enterprise software, or whether you’re a public utilities company. Yep, even them. Now, while government services often have little or no competition, …
Empathy – The secret to feeling good about your copy
Does your app’s sales page make you cringe a little? It’s probably not just you. There are few things that make a savvy consumer cringe more than tactic laced sales copy. And if your sales messages are solely in place to “sell sell sell” then you’re probably guilty of exactly the kind of messaging I’m talking about… Buy it now …
your_audience != everyone
Here’s something that may come as a surprise…your audience does not equal everyone. Often when a prospective client arrives in my virtual office with a landing page or a sales page that isn’t converting I can find the problem pretty quickly – They are trying to appeal to everyone who might possibly use their service at some point, and in …
What is Inbound Marketing?
Are you using inbound marketing to grow your business? Do you even know what the heck that term means? If you’ve been part of the online marketplace for any amount of time, you’ve likely heard the term thrown around. But, if you aren’t exactly sure what it is, then you’ll want to stick around to learn not only what it …
Looking for a copy editor?
Looking for a copy editor? Brand Meets Copy is now offering copy editing for self-publishing authors, publishers, and for items such as ebooks, white papers, and other informational products. I can see you jumping for joy over there! While this is technically a new offering through Brand Meets Copy, I am not a new editor. I have an MA in …