Should you hire a freelance copywriter?

Many business owners eventually get to a place where they start to wonder whether they should hire a freelance copywriter. If you have been writing all of your own copy, it may feel strange to turn the reins over to someone else. What if that person doesn’t get your brand voice? What if you don’t like their style? These are …

It all began with some kittens…

I was about 8 years old when I realized the power of words; the persuasion of words. My cat Jill had just given birth to a litter of kittens, and my parents were making me do the unthinkable: give them all away. Being the sensitive (and overly dramatic) child that I was, I set out to do what any 8-year-old …