UX Content Design and Strategy

Your Brand. My Words. Perfect Match.SM

Creating great user experiences is my superpower

Melissa Williams

The words on your website or in your app are more than just words. They are the factor that will make using your product a great experience or a terrible one. It’s so easy to just throw some content into the app and call it a day, but would you do that with the design of your product?

Probably not!

Here’s the reality: You’ve got a lot of competition to keep your user’s attention, and I’m not just talking about your competitors (hello cat videos!).

To keep users engaged, the experience of using your product should be easy, intuitive, and enjoyable.

Getting there takes research, testing, and a few tricks along the way.

That’s where I can help!

I’m Melissa, the content designer and strategist behind this Brand Meets Copy operation.

I work best with brands who care about their customers and are creating products that truly make lives better.

I began my love affair with words at a young age.

Brag fest: I was reading by age 2 and wrote my first persuasive “sales” letter to my parents at age 8. The pitch? Letting me keep all the kittens. The result? I got to keep one. Conversion rate? 16% Much higher than industry standards.

I’ve studied not only the art of writing extensively (MA in English), but also all things copy, conversion, content, UX and most recently the science of wellbeing (I’m learning how people find more happiness!)

I have certificates in UX writing, copyediting, conversion marketing, and content marketing.

I started Brand Meets Copy after spending several years as a “freelance writer” and realizing there was a better way to get my words out to the world than answering sketchy Craigslist ads requesting several writing samples and a full body pic. #truestory



Here’s my theory about content design:

Without research, content can’t be designed. It’s only when you take the time to really empathize with and understand users that you can improve their experience. Take that, ChatGPT! 😼


Here are a few random facts about me:

  • I’m also an audiobook narrator (SAG-AFTRA) – I typically narrate clean romance, but I’m open to other genres as well (and I also do some corporate voice over!)
  • I’m currently writing a book about the *adventures* of app dating – If you know how bizarre this world is, you know why I’m writing about it!
  • Since my clients rave about how I can get right into their customers minds, I decided to start a side biz as a psychic. Check out Madame Melie to learn more!

You made it this far, find out what’s next!

Ready to UX the heck out of your app’s content?

Work with me

“She looks through the lens of the viewer to identify their needs and how we help satisfy them. She was timely and professional and also patient and very approachable. Having someone that I felt I could trust through this intimate process was amazing! I intend on using Melissa for future projects and highly recommend her to anyone who is ready to take their business to the next level!
– Leila Oberdorfer, Brilliant Event Design