Category: Uncategorized

Empty states are an area of UX that can create big wins when you get them right, but can be a let down when you get them wrong.  It probably goes without saying that you should have something in an empty state instead of just emptiness, but are you thinking about the various ways empty… Continue reading The UX of empty states

Every business that has a website, web app, or mobile app needs content design (also known as UX writing). Yep, even yours.  Of course, not every business needs a full-time employee for content design. But in today’s market, if content design isn’t part of your strategy, you can lose out to a competitor who does… Continue reading Yes, you need content design

What exactly is health and wellness UX writing? If you’ve stumbled on this page, you might already know what health and wellness UX writing is, but just in case, I’m going to start by laying out some of the basics. First of all, a UX Writer is someone who uses design thinking to create content… Continue reading Health and wellness UX Writing

Every morning I start my day by writing a few things I’m grateful for in a journal– also known as gratitude journaling. I adopted this practice during the pandemic, which happened to coincide with a personal issue I was not at all thankful for if I’m being honest. Sure, I could have mumbled and complained… Continue reading Adopt gratitude journaling for a healthier life

Looking for a copy editor? Brand Meets Copy is now offering copy editing for self-publishing authors, publishers, and for items such as ebooks, white papers, and other informational products. I can see you jumping for joy over there! While this is technically a new offering through Brand Meets Copy, I am not a new editor.… Continue reading Looking for a copy editor?

Sometimes I turn work away – That might sound crazy to my fellow business owners, but sometimes I have to say no to work (even when the money would be nice). Why? Because I’ve seen a trend in the online biz world lately that is really frustrating. People are being coached to spend their last… Continue reading Turning work away (and why it’s the right thing to do)

As a writer of of the marketing persuasion, I’ve been asked my opinion more than once of where the market is going in terms of traditional persona based marketing or the newer form of personalization that utilizes data available to marketers to target very specific people, (sometimes to an almost frightening form of accuracy). As… Continue reading Marketing personas and personalization – Finding the balance

I received a question this week from a business owner who wasn’t sure whether her audience actually cared about the story behind her brand – especially since her market is in the B2B space. Her question was whether story had any place in marketing a B2B company, or whether it was strictly B2C territory. Here’s… Continue reading Does your story matter?

Recently I spent time working on a new monologue (another story entirely that I might share soon). As I worked on memorizing the lines and then bringing the piece to life I realized that there were a lot of lessons I could apply to my copywriting business. Now, I will freely admit that I’m a… Continue reading Copywriting and Character Analysis

It all began rather mundanely. My husband and I were out with another couple for a night of food and fun. As the evening was coming to a close someone suggested we play “just one more game” of 4-person air hockey. Not entirely enthusiastic about the prospect of another game (I had always found it… Continue reading 3 Ways A Black Eye Helped My Business