Here’s something that may come as a surprise…your audience does not equal everyone. Often when a prospective client arrives in my virtual office with a landing page or a sales page that isn’t converting I can find the problem pretty quickly – They are trying to appeal to everyone who might possibly use their service… Continue reading your_audience != everyone
Category: Copywriting Rants
Coming up with Content Sucks
Coming up with content ideas out of thin air sucks. Am I right? And yes, I do know that I’m stating this as a writer so it might seem a little, well, strange. Like a vet hating pets or something…But stay with me! Here’s the thing: coming up with an idea to write about out… Continue reading Coming up with Content Sucks