No matter what industry you’re in, the people who interact with your business have an experience – a user experience – that is either positive or negative. This applies whether you’re launching the hottest new iPhone app, offering enterprise software, or whether you’re a public utilities company. Yep, even them. Now, while government services often… Continue reading The UX of simple things
Category: Content Strategy
Empathy – The secret to feeling good about your copy
Does your app’s sales page make you cringe a little? It’s probably not just you. There are few things that make a savvy consumer cringe more than tactic laced sales copy. And if your sales messages are solely in place to “sell sell sell” then you’re probably guilty of exactly the kind of messaging I’m… Continue reading Empathy – The secret to feeling good about your copy
your_audience != everyone
Here’s something that may come as a surprise…your audience does not equal everyone. Often when a prospective client arrives in my virtual office with a landing page or a sales page that isn’t converting I can find the problem pretty quickly – They are trying to appeal to everyone who might possibly use their service… Continue reading your_audience != everyone
What is Inbound Marketing?
Are you using inbound marketing to grow your business? Do you even know what the heck that term means? If you’ve been part of the online marketplace for any amount of time, you’ve likely heard the term thrown around. But, if you aren’t exactly sure what it is, then you’ll want to stick around to… Continue reading What is Inbound Marketing?