Copywriter for Tech and SaaS Startups
Grow your business with words
When it comes to growing your business, whether you’re a tech startup, a growing SaaS or a staple service in your marketplace one thing’s certain – you can’t grow your business if you don’t have customers/clients/users. Bottom line.
No customers = no money. True story.
But, how do you get that traffic that will become your trial users?
How do you get those trial users to become paying customers?
How do you keep paying customers thrilled with your service and coming back for more?
That’s the big mystery, but here’s a clue to help you solve it…
In order to turn internet looky-loos into raving fans, you’ve got to grab their attention. You need to speak in their language (even if that’s droid…beep boop beep) and show them how you can make their life better. Whether you’re selling a workout app, an accounting solution for small businesses, or even an awesome game for their phone – your product or service needs to make your user’s life better than it is right now.
It’s your job to make their life better, but it’s my job to tell them how it’s done, and get them excited to dive in.
It all starts with when they see that first SEM ad, or when they arrive on your swanky landing page, and then continues through the mind-blowing emails you send them, and the content that makes them think you read their minds.
I’m in the business of helping you capture their hearts (and let’s be honest, their wallets) with strategy and copy that connects and converts. Because you can have the most interesting story in the world, but if it isn’t getting people to buy what you’re selling, you may as well save it for around the campfire. Let’s tell your story in a captivating AND persuasive manner.
I can help you find and keep your raving fans. How? Here are a few of the services I provide:
Onboarder Email Series
Email Nurture Series
Content Retainers - Blog Posts, White Papers, Case Studies
Content Upgrades - Checklists, Tip Sheets, eBooks
Hmmm, maybe not that last one…
Let’s be honest – the list above sounds a little dry, although it’s great for SEO, so let me put it another way:
- Pages that get your target market clicking those shiny buttons that take them to their free trial.
- Emails that show them they are the hero of this story and that your service is what will take them to the top of their market, or make them the best version of them that they can be
- Communications that make them feel connected to your brand and championing it along the way
- Content that makes you the “go to” source for whatever you’re selling. (hint: It’s not just about your service, but how you can provide them solutions)
Bottom line? You can’t run a business if you don’t have clients, customers, or users (pick your poison) and you can’t have any of those if you don’t draw in the right people with the messaging you’re putting out to the world.
Ready to find out how I can help you connect those dots and collect CC numbers?
Who I work with:
I work with clients in the following industries:
- Online learning platforms
I work particularly well with tech and SaaS startups with a fun and unconventional brand personality.
Fill out this handy little questionnaire and I’ll be in touch to chat about your project!
Please note that my minimum project fee is $1000. Content such as blogs and case studies are currently only available as a retainer package with a 3-month minimum.
“Melissa performed miracles on our website relaunch effort! She changed our brand from corporate-stogy to cool and contemporary so we could attract the type of clients we prefer.
– Mike Schwind, SchwindTEC, Inc.