Copywriter for Tech and SaaS Startups

 

Storytelling can convert visitors to lifelong customers

When it comes to growing your business, from startups to established ventures, one thing is certain- you can’t grow your business if you don’t have customers. Bottom line.

No customers = no money. True story.

But, how do you get that traffic that will become your trial users?
How do you get those trial users to become paying customers?
How do you keep paying customers thrilled with your service and coming back for more?

That’s the big mystery, but here’s a clue to help you solve it…

First things first! To turn internet looky-loos into raving fans, you’ve got to grab their attention.

You’ve got to speak their language.

You need to show them (not just tell them!) how you can make their lives better.

Whether you’re selling a workout subscription, a meditation app, or even an awesome new game, your product needs to make your user’s life better than it is right now.

You: “My product DOES solve their problems. It does make their lives better!”

Me: “I know!”

But, if you’re like many of my clients, you don’t know how to communicate those solutions, so you lose sales instead (cue the tiny violin)!

Here’s the good news – While it’s your job to make lives better with your product, it’s my job to get them excited to dive in and try it out (cue the confetti)!

From that first article that feels almost too close to home because it matches their question so perfectly…

To the landing page that matches their stage of awareness and leads them to want more…

To the emails that cheer them on through the process of becoming your customer…

To the continued content that turns them into raving fans…

I can help.

I help you capture customers hearts (and let’s be honest, their wallets too) with strategy and copy that connects and converts.

How? Here are a few of the services I provide:

  • Landing Pages & Sales Pages

  • Emails (Sales, Onboarder, Nurture)

  • Brand Stories

  • Copy Consulting

  • Content Strategy and Retainers

  • Dating Profiles

Hmmm, maybe not that last one…

The list above sounds dry, although it’s great for SEO, so let me put it another way:

  • Pages that get your target market clicking those shiny buttons that take them to their free trial.
  • Emails that paint your reader as the hero of the story while showing them your the yoda to their Luke Skywalker.
  • Communications that make them feel connected to your brand.
  • Content that makes you the “go to” source for solutions.

Bottom line? You can’t run a business if you don’t have customers, and you can’t have customers if you don’t draw them in with your message.

Ready to find out how I can help you connect those dots and collect CC numbers?

Who I work with:

I work best with clients in the following industries:

  • Tech
  • SaaS
  • Software
  • Apps
  • eCommerce
  • Online learning platforms
  • Wellness tech

I work particularly well with tech and SaaS startups with a fun and unconventional brand personality.

Fill out this handy little questionnaire and I’ll be in touch to chat about your project!

“Melissa performed miracles on our website relaunch effort! She changed our brand from corporate-stogy to cool and contemporary so we could attract the type of clients we prefer.
– Mike Schwind, SchwindTEC, Inc.